Beyonce/ Dereon Clothing

These jeans are not only bootylicious; they are also Beyonce approved! House of Deréon is named after Beyonce's grandmother who was a brilliant seamstress. Her grandmother taught her mother Tina Knowles and Tina has been designing Beyonce's clothes ever since. Celebrity fans include Beyonce, Michelle, and Kelly from Destiny's Child.


Solis talks with Tina and Beyonce Knowles on the House of DereonAt the 2005 New York Fashion Week, Steve Haas and Jose Cabaltera of Solis chat with Tina Knowles and the House of Dereon in an exclusive interview about the hot new collection.Tina Knowles looking as gorgeous as usual came up and greeted us with a warm hug.Steve: Hi Tina. The line and booth look great!Tina: Thank you. Well, it’s our first day at the New York Project Fashion Tradeshow and honestly you are the first specialty store I have spoken with.Jose: Great. We just love Beyonce and it's great to see the line looking so sharp on your first showing.Tina: We are very please with the product and excited about everything.Steve: So what makes the House of Dereon special?Tina: The fit.... it’s the fit… Beyonce is curvy and our denim help accent and help create a nice curvy fit...Steve: The washes are great Tina. You have really put together a nice collection. The detailing on the denim is amazing.Tina: Thanks it’s been a lot of hard work. We want a quality jean with great detailing, a complementing fit that delivers a fashion statement.Jose: So what are the price points?Tina: The prices are in line with the market from $100-150.Steve: When’s the first delivery?Tina: We planed our first shipments for November.Steve: Just in time for Holiday…. Great timing.Jose: Can’t wait to get them into our retail locations!Tina: You two are so sweet!Jose: Thanks again Tina, and have a great show!The interview with Tina was wonderful. She was so warm and friendly and just glowing in the excitement of this new line!Beyonce Knowles fashion choice is daring yet glamorous. Her voluptuous figure is making way for a new style in the fashion market. Tina Knowles, mom of superstar diva Beyonce is the action behind all the glitterati flair.The House Of Dereon honors the woman who worked as a seamstress for a living and started Tina's love of fashion. The mission of these fashions is to fuse celebrity power and design artistry into a brand of global importance ... a house of aspiration and inspiration ... where entertainment and fashion merge seamlessly. Beyonce has been quoted saying, "To me, this is the greatest way to enter into the fashion world. “Debuting at Solis, Macy's and other Federated stores in December will be a denim collection that includes jeans in the $100 - $150 range. This line has been inspired by three generations of women who have joined together in a labor of love. It is named after Tina Knowles' mother and Beyonce's grandmother. The Knowles women have described the fashion line in three words, Kick, Couture and Soul. "Beyonce is the kick, I am the couture, and Agnes is the soul," Tina Knowles points out. "We just didn't want to slap a name on clothes. We wanted something Beyonce would be happy to wear. This is a serious fashion line."With a powerhouse team of designers including Heather Thomson Schindler to back up the fashion Diva’s style that can be worn everyday, the line has a broad target market - ages 13 to 40 - with a look that blends Beyonce's style with the elegance and sophistication of couture. "It's fashion that's attainable," says Tina KnowlesKnowles points out that 10 percent of the House of Dereon proceeds will go to charities such as the Bread of Life program for the homeless at St. John's United Methodist Church in Houston.It’s no doubt that this new line will go far. The House of Dereon is fanatic about perfect fitting and everyday style. Keep a lookout for their luxury line focusing on evening wear, fur and leather that will be unveiled Spring 2006.Written by Steve Haas and Amanda Goodall

houseofdereon

Visit this site: http://store.soliscompany.com/sotawihoofde.html

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Buy the Look Libby Necklace with Green Onyx Kayak Shirt Dress in Black Patent Leather Breathless Belt in Black
Beyoncé Knowles seen on May 06 2008 in New York, NY. Beyonce Knowles came out to support her man, Jay-Z, as she hit up Mary J. Blige and Jay-Z’s concert after-party at 40/40 Club in NYC on May 6, and was definitely on Chanel overload! I'm not saying she doesn't look amazing, but between the belt, necklaces, gloves, and bag... it's a little much! To get Beyonce's megawatt look for less, start with a slinky black shirtdress (like LaROK's Kayak Shirt Dress in Black), and pair with a high-waisted patent leather belt (similar to Jack Rabbit Collection's Patent Leather Breathless Belt in Black). Next up, pile on the chain (check out Gemma Redux's Libby Necklace with Green Onyx) and pearl necklaces, grab a pair of black leather gloves and a killer bag and you'll be set for a night on the town. It seems that the internet community is up in arms lately due to Beyonce's risque new ad campaign for her House of Dereon Baby Collection, which features tiny young girls in full faces of makeup and wearing super skimpy clothing. Many feel the disturbing ads cross the line, with the young girls wearing lipstick, boas and three-inch spike heels. Um... creepy much! One internet blogger said of the ads, "What is the next ad going to look like? Babies wearing gold metallic bikinis while five-year old boys throw Monopoly money on them? Let our children be damn children at least ’till the age of 8. Then they can worry about bikini waxes and putting out." Ouch! What do you think- did B's new ad campaign go too far?




Buy the Look Large Hammered Hoops in Vermeil Franco Bag High Waist Cigarette Jean in Tar
Beyoncé Knowles seen on Feb 24 2008 in New York, NY. Beyonce was spotted leaving dinner at La Esquina in NYC on February 24 sportin' a new blonde 'do... making me wonder, is it a wig? Her real hair? Extensions? Either way, I like it. Don't ask me why, but I think Beyonce rocks the blonde. Do you? For her look, B stuck to black, wearing a warm parka (check out LaROK's Jetsetter Max Parka in Black) with black denim (like Deener's High Waist Cigarette Jean in Tar). Beyonce accessorized with a black patent leather bag (similar to Lesa Wallace Handbags' Franko Bag in Black) and big gold hoops (like Rebecca Norman Jewelry's Large Hammered Hoops in Vermeil). It seems that Barack Obama's daughters, Malia and Sasha, are big fans of Beyonce, as well as Hannah Montana (like the rest of the world), but have only one thing to say about Britney and Paris: "yuck". Obama told US Weekly, "they got to meet Beyonce backstage at a concert and they just love her to death. They're pretty down on Britney and Paris and all of that. They think that's very `yuck'." Rude! That is cute however that they love B so much, she is pretty universally loveable.


Buy the Look Miami Tyler Straight Leg in Dolphin Grey
Beyoncé Knowles seen on Dec 02 2007 in Los Angeles, CA. Beyonce was spotted strutting through LAX on December 2 like it was her own personal runway, as the diva headed to catch her plane to Paris to enjoy some downtime with her boo, Jay Z. Rocking a much darker 'do (which I think makes her look amazing), Beyonce definitely dressed up for the airport, wearing a snakeskin coat over a basic tank and grey jeans (like Pierce Jeans' Miami Tyler Straight Leg Jean in Dolphin Grey). Beyonce accessorized her outfit with a sky-high pair of maroon heels and a big, roomy bag (check out Dutchy Handbags' Sassy Doc Bag in Brandy) perfect for carrying everything she needed to bring onto the plane. In Paris until the 10th, Beyonce and Jay Z stayed at Hotel Meurice and enjoyed all of the finer things in life on their trip. From fine dining at such exclusive eateries as L'Avenue to shopping at ultra-luxe stores as Chanel and Dior, it seems that this dynamic duo sure knows how to pamper themselves (but then again, this is Beyonce we're talking about!). Also, word has it that the couple enjoyed a show at the Crazy Horse Cabaret... because even Jay Z and Beyonce like to get a little frisky every now and again. Talk about an unforgettable trip to the city of lights!


Beyoncé Knowles seen on Jul 31 2007 in New York, NY. Beyoncé was all smiles and waves as she left MTV's TRL Studios in New York on July 31, looking casual and polished as she headed to her waiting car. Wearing medium-dark jeans (like 7 for All Mankind's A Pocket Jean in New York Dark, how fitting because she's in New York!) with a vintage "Nets" tee-shirt (Raw 7's Bee Tee in White is also a vintage-inspired graphic tee), diamond bracelets and detailed silver hoops (similar to Michele Michel Jewelry's Garden Earrings), I just wish Beyoncé would lose that uber-tacky Louis Vuitton bag! B has said this week about how she doesn't like going onto the internet very much, because she doesn't like reading hurtful things about herself on gossip-sites. Beyoncé says "There's one or two sites that I can go to. But if I go on the Internet and try to see what people are saying, I'll probably want to crawl under a rock. I'm still human and certain things, it just hurts, so I try not to read the Internet too much.” That's part of being in the spotlight, B- people are always gonna talk! Apparently though, the rest of the world was searching for Beyoncé on the internet this week, all due to that infamous fall of hers at her concert. In case you didn't know, she tripped going down stairs at a recent show, and this little blunder made her the number 1 internet search over the past week. Oh Beyoncé!

Beyoncé Knowles seen on Oct 24 2006 in Sydney, Australia. Beyonce must be overjoyed that her new single, Irreplaceable, is doing so well, due to how it raised sales of her flop-esque album "B'Day" 169 percent, when in weeks prior the album had basically disappeared from the Billboard listing. Beyonce's first two singles, the mediocre Déjà Vu and the shriekfest otherwise known as Ring The Alarm, were predictable and didn't have the catchy hooks that Irreplaceable features. Another thing going for the catchy jam is it's chock-full-of-attitude music video, which shows a smokin' hot Beyonce kicking her cheatin' man to the curb. In the video, just when her man thinks she wants to kiss and make up, she snatches his necklace from him and strips him of his sweatshirt, both of which she obviously bought him. Ah, nothing better than a song where a freeloader gets kicked out onto his butt! On a promotional tour for her new album in late October, Beyonce hit up Taronga Zoo in Sydney, Australia, in clean dark jeans and a black military coat. Keep putting out hits like Irreplaceable B, I know for a fact it's on loop on my iPod right now!

Beyoncé Knowles seen on Jul 19 2006 in Los Angeles, Ca. Recently releasing her summer smash hit "Déjà vu" with boo Jay-Z, Beyonce is sizzling all over the place! In her sexy capris, like our Stitch's Seminole Cropped Jean in Medium Wash and a saucy top similar to our Lotta Stensson Drawstring Disco Top in Coral, Beyonce is definitely ready to hit the town to promote her new slammin' song. What I really want to know is whether or not she will reunite with her former Destiny's Child bandmates anytime soon, because although they claimed that their previous album would be their last together, I listened to "Bills, Bills, Bills" the other day and got nostalgic!

Beyoncé Knowles seen on May 19 2006 in Cannes, France. Beyonce strolls through the streets of Cannes, France as she exits the Martinez Hotel. Looking chic and casual in white Theory Mena Shorts and a flowy tank similar to our Ella Moss Marley Tank, Beyonce accessorizes with a floppy sunhat and oversized sunglasses as she waves to her fans. For this crisp spring look, you don't have to go to Cannes, simply slip into Theory's classic white shorts and you're all set for a sun-drenched weekend getaway.

Beyoncé Knowles seen on Apr 25 2006 in New York City, New York. Beyonce and longtime boyfriend Jay-Z hit up one of their favorite New York eateries, Da Silvano Restaurant in New York City. The Tuscan establishment is known for its high-profile clientele including Lindsey Lohan, Sarah Jessica Parker and Kate Hudson. Beyonce took advantage of the warm weather and opted for Stitches Cherokee cutoffs, a striped tank and a hook and eye knit cardigan.

Beyoncé Knowles seen on Mar 26 2005 in Los Angeles, California. Beyonce jumped on the bandwagon with stars such as Britney SPears and Mariah Carey as she officially entered the perfume market in March of '05 when she helped launch Tommy Hilfiger's, Tommy Hilfiger's newest perfume "True Star". Knowles chose this beautifully detailed frock from Lotta Stensson for the event and paired ip up with some dark denim jeans. Stensson's frocks are great for looking glam at more casual events, especially when paired with jeans. Beyonce's style icon status def went up with the fabulous ensemble!

Beyoncé Knowles seen on Jan 13 2005 in Los Angeles, California. Beyonce knows that light denim is perfect for daytime. Thats why True Religion's Joey jeans (in the wash Easy Rider) are a great way to get around town before the sun goes down.